Assignment No. 3 30 June 2021
Complete your bankable business plan by focusing on the following topics. Please use the Business Plan Example and handouts provided as guide:
1. Executive Summary [1 page]
- Business Concept: What are you selling/manufacturing/providing? To whom? Why?
- Financial Requirements: Start- up capital/investment/ working capital?
- Current Business Position: Start-up/ how long in business?/ expansion?
- Major achievements: If existing business, what has business achieved?/ if start-up, what has owner achieved?
2. General Company Description [2 -3 pages]
- Name of the company
- Type of legal entity i.e. sole proprietor, close corporation, cooperative, etc.
- Background and history of the business: If not yet in existence, what is the motivation behind starting new business?
- Ownership: Type/ number of members (partners), etc.
- Significant assets: Buildings/vehicles/machinery, etc.
- Vision and Mission statement: e.g. We want to be the best…. in…
- Goals and objectives; Break down into SMART goals
- Company strengths and core competencies: List the skills and competencies of members/owners/staff
- The industry: Which industry do you fit into; e.g. agriculture, manufacturing, etc.
3. Opportunity, Industry and Market Analysis [1-2 pages]
- The opportunity Analysis
- The Industry Analysis
- The Market Analysis
4. Strategy [1-2 pages]
- The focus of the business: broad mass market or a specific niche?
- How the business will succeed in the market? How will you create a unique and valuable position, involving a different set of activities?
- What is unique about the business? How is the offering different from that of competitors?
- What is the value for the customers? Describe the value proposition for the customer?
5. Business Model [1 page]
- The sources of revenue
- The major costs involved in generating the revenue
- The profitability of the business (revenue less costs)
- The investment required to get the business up and running (to get to scale)
- The critical success factors and assumptions for making the profit model work
- Please use the provided assignment submission template
- Use Arial Font size 12
- Please submit a printed copy of your assignment to the Admin Team
- Any arrangement and clarifications must be sent to firstname.lastname@example.org
Submission Date: 19 July 2021